For Immediate Release:
DESERT MOON FRESH MEXICAN GRILLE LAUNCHES NEW STATE OF THE ART WEBSITE
Valley Cottage, New York April 16, 2007
Fred J. Kirvan, Director of Brand Development for Desert Moon Fresh Mexican Grille, operator and franchisor of 20 fast casual Fresh Mexican Restaurants, announced today that Desert Moon launched it's new, long awaited website. Kirvan stated "We're excited that Desert Moon has created not only an informative website but also one that is fun and interactive."Â
Creative for the new site was supplied by ad agency, Mellen and Jayne of New City, NY. The site was implemented using the Drupal content management system by Aisle8, Inc., of Delhi, NY. According to Dave Kopecek, President of Aisle8, Inc., "The original Desert Moon site was almost ten years old. Although it contained a good deal of useful information, it was showing signs of age and didn't differentiate the needs of consumers and franchisees."  Kopecek went on to say, "The new site gives a modern feel to both the consumer and franchise information, with the Drupal CMS giving Desert Moon the tools they need to keep the site fresh."
Visitors to the site can gather information on the history of the company, restaurant locations and full nutritional information. In addition, a link to a special site specifically designed to present Desert Moon's franchise opportunity. The franchising area answers many questions and even allows the visitor to submit a request for franchise information and determine their individual qualifications.About Desert Moon Fresh Mexican Grille: Desert Moon is known as "The Fresh, Healthful Alternative to Fast Food," featuring a menu of made- to-order items, including key organic items, a full vegetarian menu, grilled tofu and meats, trans-fat and gluten-free options, and all natural products. "The Desert Moon menu continues to evolve. We offer our guests bold flavors, high quality ingredients and food that our customers describe as addictive and good for you," said Kirvan. "We will continue to provide the public with a great alternative to the fatty foods typically featured at fast food Mexican restaurants. Fresh and healthful are two of the key components that sets us apart from our competitors."



