“…the fast-casual niche, a blending of fast food’s speed with casual dining’s menu is one of the hottest market segments in food service…researchers found that operators who focus on fast food or casual dining may be losing out on a lucrative market as customers look for the best of both worlds: quick service with more healthful food, more variety and a comfortable atmosphere.” (Nation’s Restaurant News, April 16th, 2001)

Fresh Mexican/Southwestern Is The Fastest Growing Segment In Quick Service…Growing 40%Faster Than Burgers & Pizza!

Some Cool Stuff to Know About Franchising...

Welcome to the Moon!

Where the food is always made-to-order, great tasting and the ingredients are of the freshest, highest quality. Our 100% natural, preservative free menu of unique burritos, quesadillas, nachos and smoothies offers consumers the kind of product they’re demanding: All natural foods that are full of flavor and excitement!


The Desert Moon is providing consumers with the flavors, color & spirit of the southwest! Through its use of cool Southwestern colors, trademarked landscape designs, howling coyotes and desert cacti there isn’t a more distinctive “Fresh-Mexican” brand in the market. Indeed, driven by its chef-developed menu, there isn’t a quick service operation that delivers more flavors, more boldly than the Desert Moon!


Our menu ingredients, which get wrapped in a burrito or crisped in a quesadillas, include charbroiled lean steak, grilled skinless chicken breast, our own proprietary ranch (pinto) and black beans, as well as, our hell canyon chili, yellow rice and fresh produce. Combined with our made-fresh daily salsas and market-fresh guacamole we’ve developed a “brand” and a “product” that consumers have identified as “addictive!”

It’s a Simple Formula…made Simpler
Provide a better quality product, prepared in a more attractive store, with employees trained to give great customer service and provide it all at a reasonable cost to the consumer.


At the Desert Moon we’ve taken it a step further. All complicated recipes have been outsourced—creating the ease of operation and product consistency needed for franchising, while elimination the costs of a high salaried chef. We’ve developed our own proprietary products: flame grilled chicken breast, custom trimmed steak, black bean soups, and ranch beans to name a few. We’ve negotiated national pricing with Coca-Cola and established rebate programs with several other brands. In short, we’ve built what we believe to be the most streamlined “Fresh-Mexican” concept in the country today, reducing in-store daily production needs to preparing guacamole, salsas and fresh produce.


Combining the food quality of a full-service restaurant with the rapid efficiency of a fast-feeder, the Desert Moon’s all natural Fresh Mexican/Southwestern Grille defines one of the most compelling trends driving restaurant growth today—the consumer’s demand for flavor.

“BIG, BOLD FLAVOR.” (Restaurant & Institutions: Jan/1/98—Food)